Oct 03, 2024 Local News
Park Hills, Mo. (KFMO) - The Farmington Regional Chamber of Commerce held its Annual Business Conference, focusing on one of the most vital aspects of business success: marketing. Titled Marketing Matters, the event brought together experts and local business owners to discuss the different marketing strategies available in the Parkland and the crucial role marketing plays in today’s competitive business environment.
Keynote speakers highlighted the significance of both traditional and modern marketing methods, offering insights on how businesses can better connect with their audience. Chad Mahoney, President of the Missouri Broadcasters Association, emphasized the enduring power of radio. "Radio is not only alive, but it continues to grow," Mahoney stated. He outlined how radio has maintained its relevance through community engagement and adaptability.
The importance of radio was further reinforced during a panel discussion featuring contributors from the industry. Chelley Odle, owner and managing partner of Odle Media Group, joined the conversation to share her thoughts on the impact radio has in the Parkland. Odle and other panelists discussed how radio connects local businesses to their community, driving traffic and engagement through a medium that resonates with listeners.
In addition to the keynote presentations, the conference included breakout sessions covering various marketing tactics. Participants explored strategies to make their marketing stand out, such as digital advertising, social media management, and effective use of traditional media.
Candy Hente, Executive Director of the Farmington Regional Chamber of Commerce, expressed her satisfaction with the event's turnout.
Hente emphasized that the Chamber is here to support local businesses and help them succeed.
With marketing experts sharing their knowledge and local businesses actively participating, the Marketing Matters conference made it clear that marketing is key to thriving in the Parkland.
